Faktor "Positif" Dan "Negatif" Adalah Faktor Penentu Perhitungan Ranking Google

Posted on Juli 2, 2010

9


Perhitungan Google Pagerank sepertinya sedang dilakukan untuk interval perhitungan fase ke-2 di tahun 2010 ini bulan Juni-Juli. Banyak “persiapan” yang dilakukan menjelang “Pembagian Raport” dari Guru Google. Setelah saya “Tanya-Tanya” teman disana, faktor apa saja yang dijadikan pertimbangan “Pak Guru” Google dalam memberi Rangking ke para “Anak Didiknya” ini?

Namun uniknya, jawaban teman yang saya tanya ini bukan mengatakan hal-hal yang umum tentang Cara Optimalisasi Search Engine atau Tips Menaikkan Pagerank Google seperti yang sering saya baca di artikel para pakar SEO Indonesia. Beliau mengatakan bahwa ada 2 (dua) faktor besar yang dijadikan pertimbangan oleh “Pak Guru” Google untuk menilai “Raport” para blogger. Dua Faktor besar itu adalah : Faktor Positif dan Faktor Negatif. Namun sebagai acuan penilaian tetap pada 4 kriteria “wajib” yakni : Blog Itu Sendiri, Postingan, Data Meta Tags Blog dan Keterkaitan Postingan (Judul dan Isi). Berikut jabarannya :

Faktor Positif : Beberapa faktor yang digolongkan “Positif” oleh Google adalah :

1. Popularitas Blog (Dengan Langganan RSS)

A blog document having a high number of subscriptions implies a higher quality for the blog document. Also, subscriptions can be validated against “subscriptions spam” (where spammers subscribe to their own blog documents in an attempt to make them “more popular”) by validating unique users who subscribed, or by filtering unique Internet Protocol (IP) addresses of the subscribers.

2. Implied Popularity (Klik Berdasarkan Search)

For example, if a certain blog document is clicked more than other blog documents when the blog document appears in result sets, this may be an indication that the blog document is popular and, thus, a positive indicator of the quality of the blog document


3. Link Dalam Blogroll

Blogrolls are a dense collection of links to external sites (usually other blogs) in which the author/blogger is interested. A blogroll link to a blog document is an indication of popularity of that blog document, so aggregated blogroll links to a blog document can be counted and used to infer magnitude of popularity for the blog document


4. Link Dari Blog Relevan dan Ber-Pagerank tinggi

A high quality blogroll is a blogroll that links to well-known or trusted bloggers. Therefore, a high quality blogroll that also links to the blog document is a positive indicator of the quality of the blog document, This is also based upon the assumption that a well-known or trusted blogger would not link to a “spamming blogger.”


5. Pembuatan “Label/Kategori”

Some existing sites allow users to add “tags” to (i.e., to “categorize”) a blog document. These custom categorizations are an indicator that an individual has evaluated the content of the blog document and determined that one or more categories appropriately describe its content, and as such are a positive indicator of the quality of the blog document


6. Link Referensi Dari beberapa Sumber.

For example, content of emails or chat transcripts can contain URLs of blog documents. Email or chat discussions that include references to the blog document is a positive indicator of the quality of the blog document


7. PageRank blog dan Blog pendukung/link

A high pagerank (a signal usually calculated for regular web pages) is an indicator of high quality and, thus, can be applied to blog documents as a positive indication of the quality of the blog documents

8. Indikator lain
Jika kita membuat sebuah postingan, maka postingan kita ini tidak dapat dikaitkan dengan Pagerank, Sampai dengan ada posting lain yang berkaitan dengan Pagerank yang tinggi.

Faktor Negatif : Faktor yang dikategorikan “Negatif” oleh Google :

1. Frekuensi Postingan Baru (Interval Postingan Yang Dapat Dianggap Spam)


Feeds typically include only the most recent posts from a blog document. Spammers often generate new posts in spurts (i.e., many new posts appear within a short time period) or at predictable intervals (one post every 10 minutes, or a post every 3 hours at 32 minutes past the hour). Both behaviors are correlated with malicious intent and can be used to identify possible spammers. Therefore, if the frequency at which new posts are added to the blog document matches a predictable pattern, this may be a negative indication of the quality of the blog document


2. Isi Postingan

Spammers may put one version of content into a feed to improve their ranking in search results, while putting a different version on their blog document (e.g., links to irrelevant ads). This mismatch (between feed and blog document) can, therefore, be a negative indication of the quality of the blog document.

Also, in some instances, particular content may be duplicated in multiple posts in a blog document, resulting in multiple feeds containing the same content. Such duplication indicates the feed is low quality/spam and, thus, can be a negative indication of the quality of the blog document


3. Frase Kata Yang Digunakan Dalam Posting

For example, from a collection of blog documents and feeds that evaluators rate as spam, a list of words and phrases (bigrams, trigrams, etc.) that appear frequently in spam may be extracted. If a blog document contains a high percentage of words or phrases from the list, this can be a negative indication of quality of the blog document


4. Ukuran Postingan Di Blog

Many automated post generators create numerous posts of identical or very similar length. As a result, the distribution of post sizes can be used as a reliable measure of spamminess. When a blog document includes numerous posts of identical or very similar length, this may be a negative indication of quality of the blog document


5. Kesesuaian Antara Link Keluar (Outbound) Dengan Link Internal (Inbound)

As disclosed above, some posts are created to increase the pagerank of a particular blog document. In some cases, a high percentage of all links from the posts or from the blog document all point to ether a single web page, or to a single external site. If the number of links to any single external site exceeds a threshold, this can be a negative indication of quality of the blog document

6. Iklan/Adsense Di Blog
Jika suatu blog memiliki banyak iklan, maka ini akan dikategorikan faktor negatif oleh Google

Banyak kemungkinan faktor lain Google dalam menilai kualitas blog dan Merangkingnya. Namun Google memberi sinyal, bahwa dua faktor besar ini, faktor Positif dan Negatif, salah satu faktor yang digunakan dalam penilaian, mungkin juga ada beberapa faktor yang tidak digunakan.

Posted in: SEO